Put down your phone.
Get in the game.
We live in a divided, unequal world.
The gap between rich and poor is widening and intolerance and hatred are on the rise.
We believe that everyone has a part to play in building a more equal, tolerant and compassionate society for future generations. We design transformational experiences that use soccer to create a new generation of global citizens and support the UN’s Sustainable Development Goals.
Soccer is often called ‘the world’s only common language, and it's played, loved, and watched by more people in more countries than any other sport.
That makes soccer both a powerful force for good in underserved communities and a great way to understand and engage with people wherever they are.